When Life Calls
I started this blog in early 2010 when I realized that there was little to no public information from industry insiders about how venture-backed companies raise debt. There are now a plethora of VCs who blog - but as far as I could tell, there were very few (if any) venture bankers - or venture debt fund guys/gals - who were talking shop on the Internets.
So I threw a few posts up about venture debt and got a few pageviews. But then Life called - a couple personal events cropped up, a move back to North Carolina ensued, and before I knew it, it had been more than five months since I’ve posted anything of meaning on this blog.
Look at me, a blogger apologizing for not updating with new content. How cute…not!
Mea culpas aside, I’m hoping to become a bit more regular in posting about venture debt, technology, venture capital, and the varied topics which intersect with these aforementioned areas of interest.
In whetting my blogging appetite by looking at a little Google Analytics data, it’s clear that my original thesis is at least somewhat true - there is little to no information out there about venture debt. Over the last 4 and a half months when I’ve had literally no new content on the site, more than 320 visitors have found their way here. And most (60%) are coming from Google, which searches such as:
- venture debt term sheet
- venture debt terms
- venture debt lenders
- venture bank covenant
We’re not talking huge numbers here - but people running companies are trying to figure out how to most effectively use venture debt and are turning to their browser search bars for help. Perhaps the most amazing thing is that in creating a few posts about venture debt, I was able to make this site pop to the 1st page of a Google search for “venture debt term sheet”.
That’s both a commentary on the lack of good content out on the web about venture debt and a credit to the power of long tail content. It’s my hope to create more long tail content of value in the months ahead, now that life’s calling has slowed down a bit. I hope you’ll join me here too with your comments and questions.
